Kenny Chesney is trying to give fans a taste of his life experiences - literally. The country superstar is creating his own brand of rum.
He explains in a video just what he's trying to capture in a bottle.
Fans can see Chesney's full two-and-a-half-minute video for Blue Chair Bay Premium Rum at the product's website, www.bluechairbayrum.com. Details about the rum - including a price, when it will become available, and where it will be sold - haven't been announced yet.